This is like saying short form content scrolling apps are adictive but it's just the same as TV back in the day. Yeah there were studies on TV addiction. Yeah it was a discussed topic. No they're not equally addictive. It's not even close.
Beyond that I think there's also a first principles approach one can take. Not only were these services addictive, but so was Facebook (and other similar services) long before 'the algorithm' was a thing. The core interaction is interpersonal, and people simply want to see what other people are saying. We could define that as FOMO, entertainment, or whatever else - but I think this is the shared common core.
Even on this site, there are many people who are clearly addicted - myself probably amongst them. Yet there's not even a notification of when something you've written has been responded to, let alone some guiding algorithm. Even having to jump through hurdles to achieve interpersonal dialogue, it is still quite addictive.
Having lived trough all the same i'd say the exact opposite and i'd even add that phones add a constant presence element that is a differernt factor but still i'd say theres a very noticable difference.
And if we look past our own experiences the reason why is fairly straightforward. The whole point of the algorithm is to make it more addictive. All those companies would not spend their time and effort on it otherwise if it did not help on this front. And the fact that they spent quite a lot of research on it and make it quite intricate with lots of computation involved and the fact that it is quoted plenty as the reason for new players such as tiktok coming to prominence should tell you it's a quite impactfull one.
As for the algorithm - in modern times all these companies driven by advertising. The algorithm works as a means to enable more effective advertising, and especially native advertising. It also likely helps build more effective profiles on people which can then be further monetized with advertising. I'm certain it increases addiction, but that's like saying that the special jingles and bells and whistles on a slot machine increase addiction. You're just adding to an already highly addictive baseline.
I also don't think TikTok really 'won' because of their algorithm. Facebook is now for parents and grandparents, while younger people moved onto other services to find their own place. I think the same sort of view of a service being dated became true of YouTube, even moreso as it moved more from YouTube to CorpoTube. Most, if not all, alternatives tried to be YouTube but with less content and worse CDNs. TikTok actually tried to put the 'You' back in 'YouTube' and caught on exactly like YouTube did back in the day. Go figure.
Which is so relative it's meaningless. Cigarettes are also extremely addictive but i'm not about to compare it to TV
>I'm certain it increases addiction
Then what's the discussion about? Companies incentivised and given the technological means to create a more addictive product create a more addictive product. Don't tell me it's by hapenstance or that it's just an insconsequential increase on an addictive baseline when the difference is so easily noticed and the things only wielding the addictive baseline are comparatively abandoned if not for societal innertia.
>I also don't think TikTok really 'won' because of their algorithm. Facebook is now for parents and grandparents,
There I think it's actually both. It's both the new things away from the old and the algorithm was actually good whilst youtube's was garbage in comparison. There were other contenders and ones that died (vine) so i think their execution was also part of it. For all the outrage about slop, dances and dangerous and short form addictive content if the tiktok algorithm detected you liked ....let's say science and gardening videos in medium to long form it would give you exactly that and would only deviate enough (unless you searched on went on your own tangent) to see if your prefrences deviated but in a way that wouldnt be bothersome. In the meantime youtube was putting the same recommended unappealing vids among others in the sidebar for more than a year straight. It had all the annoying incentives that led to clickbait titles, thumbnails, intros, fillers. I deleted tiktok because i have an addictive personality and it was too good at giving me both that dopamine fix and what i actually wanted in the moment. Oh and as a 3rd factor it had less and less intrusive ads.
And I think without understanding the core problem, solutions are going to fail. If I were a self centered oligarch in charge of one of those companies, I would certainly ensure there was astroturfing focused on the algorithm, as the tides of society turn more towards regulating these businesses, because you can drag that issue out forever, make a surprised face when nothing meaningfully changes, and continue to play this game for decades.
And yeah I agree TikTok did some other things right as well, but I don't necessarily think it was the short-form stuff. It was the fact that 'you' - a regular nobody, could put out a video and have a reasonable chance of it reaching a massive number of people, very much like in the early days of YouTube. YouTube created a system where the big get bigger which inevitably leads to stagnation. TikTok created a more 'decentralized' system, for lack of a better term.