The way I see this (I havent played around with Jev or layla the OSS version) is that classifiers have always existed and a recognised tool in the ML world. But, the norm is that one needs to not only know what to classify as, but determine what weights to use to classify the input.

Jev came in, and added that magic of "you dont need to train your classifier or determine the weights" if you dont want to, and just get the classified answer out. I think that's what is making people see this with a glitter in their eyes.