If I get 10% more performance for 50% more cost it really depends on one's needs, for example.
This distinction doesn't change what the performance numbers look like today, but it does inform what changes would be necessary for those numbers to look different tomorrow. E.g. Apple Silicon isn't fundamentally orders of magnitude more efficient than x86, they just used smaller features. Newer Intel and AMD chips made on equivalent processes _also_ get similar efficiency gains.
And honestly, they have historically had different markets.
When the design is for only one customer, you don't need to generalize things, and those things you generalize to give different customers different options has costs.
AMD will soon be a larger customer for TSMC than Apple (NVIDIA is already there) so Apple's pre-booking new processes is likely to be gone in the near future.
Keep in mind that non-Pro threadripper is still only 256 bits wide and Pro is 512. And the memory is 30% slower than with an M5. So an M5 Ultra has 3x the memory bandwidth of the best threadripper.
It's the address space that's unified, not always the physical hardware.
The data movement (when needed) is handled transparently in the background by page faults and other tricks.