I find the article a bit virtue signaling.
You know that insufferable friend who won't stop talking about the starving kids in XYZ? And you know how they donated five dollars that one time and just won't let you forget it? Yeah, well, at least that a*hat gave five dollars.
I'd rather have the Bonos of the world making mountains out of the molehills of aid they provide than hang out with people so cool and disaffected that they only see the virtue signaling and discount the virtue.
Just like you, I see the virtue signaling as gauche, but I think calling it out without any substance is just as gauche.
>pretty bad taste in my mouth even to imagine using the product of someone who's suggested that Black and Asian Londoners make Britain worse
You should shun anyone how suggests they might prefer less immigration in London? If you are being honest that's like 50% of Brits he's saying are untouchables.