Pretty well, honestly. Somebody with both technical knowledge and familiarity with a particular subculture can get access to entertainment videos with some work. But they've managed to keep piracy economically negligible. Basically everybody uses streaming services, 90% of US households pay for at least 1, and the average household pays for 4. [1]

Brand was wrong. Information doesn't want to be free, just cheap.

[1] https://variety.com/2026/tv/news/how-much-us-households-spen...