I think Europeans, in general, are much more comfortable with the idea of just making due with whatever language is available, at whatever level, where as for Americans, speaking a foreign language is much more of an event, with more ego tied into it. The fear of failure is amplified, and that fear is a huge reason that more people don't try to learn.
Maybe I'm just seeing a self-selected group of Europeans who are already multi-lingual, and it's not childhood exposure at all, but my theory is that the normality of language learning in Europe is a causative factor.