All of the Handmade "C successor" languages seem to have this obsession, including not only Zig but Odin, C3 and Jai.
For some toy problems you can do clever allocator tricks and get a huge perf win. For example Jai and Odin both seem to really want you to write code which can throw away a "per-frame" arena periodically so they're not paying to track allocations in the arena because they're all thrown away at the same time.
But a lot of real world software just isn't that simple. This doesn't make such features worthless, it just means they're one of a thousand tools the experienced developer could want in their toolkit, not really deserving headline status.