It’s the PR arm of a university, they always do this.
When submitting, one can try to replace the title with something honest. HN does not favor that, mostly due to submitters having their own biases.
The best tactic is finding a higher quality article on the subject, to submit instead. That's uncertain, takes time, and may run into paywall issues.
*Yes, there's never really a king or duke or whatever. But consider the history of the word regent.