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Fuji also sells an Instax printer so you can "print your smartphone images in seconds."

https://www.instax.com/printer/

Also the AI powered instax Up! app...

Have even more fun with the instax UP!™ app. With the introduction of AI, you can now scan an instax™ photo regardless of the background or angle, or even in your hand.

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Yes, Fuji tries to cover all use cases and user demands. But the one getting increasingly successful is the pure analog one:

https://www.digitalcameraworld.com/cameras/instant-cameras/f...

https://www.digitalcameraworld.com/cameras/instant-cameras/6...

Incidentally, the memory price increase is going to hit hard the "hybrid" cameras - the ones who take a digital picture and then print it out. So the pure analog one may increase its predominance over the "hybrid" one.

https://www.digitalcameraworld.com/cameras/fujifilm-is-break...

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