It was a righteous moral stand because we wanted to get things relatively affordable for us.
I for one prefer to buy my software and music nowadays, because it’s affordable and I can get it at the quality I want.
For your other question, the answer is probably 1800s, because the current model was not entrenched everywhere and creators had sane rights for what they created. So creators had to get what they made out to masses to show it, but lost their rights in relatively shorter times, so things were free to use for everyone. So you can’t excessively milk something till proverbial eternity.