Build Faster Feedback Loops Using Qualitative User Research

For now, I still think it’s valuable to be as close to the research as possible. When I’m in the conversation, I can notice a pause, a reaction, or a facial expression and ask a follow-up right then. I’m wary of handing that part of discovery to AI, especially when it still struggles to understand and tease out what people actually mean. I’d rather keep building that skill myself for now. I also think the effort of sourcing discovery conversations can be beneficial in terms of learning about / finding your best channels.

That said, if the alternative is not talking to customers at all, I’d imagine one of these tools is probably better than nothing.