I don't think the point is to just create as much content as possible, either. The term "content" alone implies lack of quality.
IMHO, any LLM output is, and systemically forever will be, inferior to human creative output, if not entirely worthless. We can scale and industrialise the production of slop, sure, but who wants that and to what end? We're not getting the next cultural movement or artistic masterpiece from these systems no matter how often we pull the lever of the regurgitation blender machine. Because human intent is the whole point, and without it, there is no reason to make any of this.
I agree that it should be about creating the most value to the consumer. As a consumer, the value I get out of LLM writing or art is almost always exactly zero, and it makes it that much more difficult for me to find the things I would see value in.