Prior to LLMs there was some minimal effort required to snipe someone and possibly your reputation was attached otherwise there would have been no point in publishing to begin with.
Now anyone with a few dollars can do it, many who don't have a reputation to worry about.
It's the same problem as YouTube AI slop, AI-generated music, and everything else. Don't you dare tweet or blog about a video idea or hum a few bars from a song - within an hour 27 people will have posted AI slop rip-offs. There's something uniquely depressing about being beaten to the punch by a thief that doesn't deliver the same soul-crushing impact as having someone copy you after the fact.