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I don’t see what those two have to do with each other. Could you explain?

If Apple was a frontier lab, this article would not begin with "This is unethical AI, it deceives people, puts people out of work, and draws 100% of its power from coal and LNG."

It's the same flavor of ethics-washing that we saw with Mac LLM inference. Many people rushed to call Mac inference "efficient" when it put up worse per-watt performance than cheap GPUs. It was a marketing platitude to make people accept subpar performance. Same for calling Siri "ethical AI" too.

Is this some sort of avant-garde sarcasm that is meant to be funny? I'm genuinely asking, I am having trouble modeling a live human being that reads any amount of llm-related news and says this without it being facetious.

It's an observation of how people respond to marketing. Apple objectively dragged their feet on LLM software and hardware research. After 3 (!!!) years we finally have a good LLM Siri, and the first note that this guy makes is "oh it's ethical" to cover for Apple's wasted time.

I find it pretty funny, but the author probably doesn't. Americans ought to know better than to utter "ethical" and "Apple" in the same breath.

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