Europe and Canada are going through a very significant "buy local" phase. If Canadian goods are considered local from the European perspective, that opens up a lot of opportunities.
Not exactly. The sentiment I see is more like ‘buy anything but USA’.
I apologize for confusing by trying to simplify with the buy local tag, which is different.
We might need a new name for this in 10 years if it works.
Like Buy EuroCan or But Caneu (maybe better names)