The humans are rejecting the machines that were supposed to help them
cnn.com
cnn.com
They are there to help the businesses, not the customers.
> The main issue was that businesses invented solutions in search of problems that people never had, rather than finding ways to improve customers’ experiences.
There's always room for finding solutions to problems people didn't _know_ that they had. This is just inventing or misinterpreting problems to try and get rid of employees.