Completely different. Azure is for servers. Consumers don't use Azure for day-to-day computing. MS is hemorrhaging consumers, most to Apple and Android, but some to desktop GNU/Linux.

That last category might grow as people stop needing MS Office (reminder, we're talking about consumers here, not businesses) and other Windows-only products.

A secure BIOS that is unfriendly to alternative operating systems throws up a low, but possibly significant, barrier that could keep people from moving to Ubuntu and similar.