From a more... pessimistic/optomistic point of view (I'm really not sure which applies here, it depends how you look at it) It is also about a culture with absolutely no safety net, where AI and increased automation moving into someones field (in this case, graphic design work) isn't just "oh, less people will need my services" and more "My income will completely disappear and I will be broke/homeless faster than I can possibly learn something else fast enough to compete with the omnipotent AI".

The way to make these transitions less aggressive on everyone is to not have it tied directly to whether or not someone can afford to eat.