I think youre right. The least techy people I know where the first to ditch Mozilla when they started to see ads in Firefox.
https://news.ycombinator.com/item?id=49729021
https://news.ycombinator.com/item?id=49728539
https://news.ycombinator.com/item?id=49728246
https://news.ycombinator.com/item?id=49728175
and at least one more in another thread today. This is not what HN is for and it destroys what it is for. You may not owe Mozilla better, but you owe HN better if you want to participate here. This is only a place where people want to participate becuase enough people make the effort to raise the standards rather than drag them down. https://news.ycombinator.com/newsguidelines.html