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Comment by haaz | Hacker News Reader

Honestly I wish every ad had this. If I search for meal delivery services in my area and a sponsored result comes up, I would much rather ask an AI to trawl through the website to find out how much the meals cost, how much meat, protein, calories, etc are in them rather than do it myself

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Yeah, but why would you trust the answers from a sponsored agent? Why would you assume it is giving you real, accurate, and complete information rather than selectively giving you what it thinks is most likely to make you click the "buy" button?

I agree that it won't be an unbiased source of information, but should be roughly same level of trustworthiness as clicking on the link and reading the information on the advertiser's website.

You can do that now. The problem with ads in an agentic environment is the AI would just ignore the best options and make up shit about worse options because a loss good restaurant with a big marketing budget paid it to say that. The whole idea of agentic workflows is only viable if the agent is truly independent and objective as best it can be.

You can already do that without ads.

The point of ads is that one of those services will pay openai so that their services will be more prominent than the others.

No you can’t. Not without MCP

Most agents can search the web nowadays

My guy executing tasks like navigating door dashes app and getting a full basket price reliably pretty much needs MCP.

Sure you can have some agents try to do this via web but realistically most fail.

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