As usual with AI customer interaction, I have to ask who is liable for misleading advertising or unmet promises? The advertiser who isn't really in control of the chatbot, or OpenAI?
(Law on this goes all the way back to Carbolic Smoke Ball)
(Law on this goes all the way back to Carbolic Smoke Ball)
So who is liable? Nobody. This is a big tech company, to which laws do not apply.
The fines given to tech companies is only nominal and really only a spectacle. There should be consequences for breaking laws, these fines have just turned into the cost of doing business and are ultimately just payed for by the consumers who pay by watching more ads or paying higher subscription fees.
It’s not the advertising companies of course, as you said they don’t control the system.
And it cannot be the models, because they don’t have personhood.
So, I guess it’s on nobody? Funny how those things happen to work, uh
/s
Naturally then the company could turn around and sue the maker of the AI for damages and this is the bit that’s less tested to date.
But it’s clear the answer isn’t “nobody” is liable. So if this AI marketing widget makes up false claims about a product that’s going to be a big problem for companies that put an AI in front of their customers.