From Blackberry to a budding VFX industry and many other sustainable businesses to come out of Canada has always made it seem like a very EU-like philosophy. This will be great for fair trade.
Of course there's plenty of ways around it. In the case of film production, if the script calls for the characters to be in a specific location - then it's now a cultural asset that the government can fund with rebates. The person writing the script is of course aware of this and the incentives available.
So neither of these are good sustainable examples.