Im kind of sad that tribes, who have never been exposed to the modern world, get exposed to the damaging effects of materialism. It reminds me of that film "The gods must be crazy" [0]
[0]: https://en.wikipedia.org/wiki/The_Gods_Must_Be_Crazy
The moral of the story is that things, when they are coveted, can destroy our humanity. I feel like we are destroying ourselves with modernity and to bring that to a culture like this is dangerous.