Every time I've had traditional media coverage of a project I've worked on, I've made this resolution. I'm not at all ungrateful for the coverage - each time, it made a difference, and it's lovely to be noticed - but even Wired, which should be pretty good at this, got major details wrong. (To their credit, TechCrunch, RWW et al have always reported accurately.)

Journalism is really important, but it's rare to see it done well. I really like long-form journalism outlets like the New Yorker for this reason.