At some point you or the agent has to pick the one it thinks will land with the target market.

Some markets you can brute force, like mass-mailing and online display ads, and hope you find something that converts sooner or later.

So I'd suggest people find areas to play in where that doesn't really work. Where selection cost and changing cost are high, and sales is played on extra-hard mode. (Tricky thing is... those sales are hard, of course.)

If you want to beat the model you have to go where feedback isn't fast enough for it to converge on the thing that resonates with actual people before they write it off.