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How do you define "reach" and "influence"?

Facebook, Instagram, Snapchat, and YouTube all have more users, more daily active users, more aggregate data transferred.

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Excellent question. My definition is admittedly qualitative. I spend a fair bit of time listening to commentary by people who are connected to policy decisions at the state and federal level (in the USA). An unusual amount of people admit to relying upon X as their barometer of public sentiment, despite their intellectual understanding that Elon Musk has his thumb on the scale. Most of them have admitted they understand the "water has been poisoned" but they also claim that all alternatives are inferior. This might not apply to YouTube as much as the others, but I haven't seen evidence that disproves this theory. I'm open to the possibility, for sure. This said, I believe that Facebook, Instagram, Snapchat, and TikTok have a profound affect on large swaths of the population. The evidence I observe suggests that X is doing more work among the people who can text someone who makes decisions. Curious to know more about your POV. What am I missing?

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