Maybe a better analogy: They can ban you from going through their drive through on a bicycle, but can they sue bicycle manufacturers because bike riders are going through their drive through?

In this analogy, it seems the originating court said yes, they can sue the bicycle manufacturer (in the analogy), but on appeal the answer was no, they cannot. That seems like the appeals court got it right to me.

3. You can walk into an Apple store and buy a phone without looking at their PCs, tablets, wall of accessories, etc. Apple cannot force you to look at everything else in their store.

Similarly, Amazon cannot force you to render the content they deliver to you. They can absolutely control access to their content, but they cannot control if you actually see the content they are delivering to you.

The precedent on this matter is surprisingly thin on the ground, but the legal system has declined to agree with "their store, their rules" for web sites, with a particularly interesting precedent on that matter from "Sandvig v. Barr, 451 F. Supp. 3d 1 (D.D.C. 2020)" where the District of Columbia in 2020 said "Criminalizing terms-of-service violations risks turning each website into its own criminal jurisdiction and each webmaster into his own legislature. Such an arrangement, wherein each website's terms of service “is a law unto itself,” would raise serious problems. This concern, then, supports a narrow interpretation of the CFAA." https://opencasebook.org/casebooks/1797-tlc-casebook/resourc... (paragraph 66)

But all we have is that and a couple of rulings from the Ninth Circuit, one of which is the HN link. For something this critical I'm surprised. I remember writing about this in 2001 or so and you'd think for something so consequential we'd have more lawsuits to point at by now. One wonders how many companies have considered it, looked at the thin precedents we have, and realized that while the victory would be slightly advantageous writing a loss into precedent would be completely devestating and declined to roll the dice.

> If I'm busy, I can hire a person to go stand in line and buy the device (me asking Comet to shop on my behalf)

I feel like this is already ceding too much ground. A better analogy is "can I hire someone to read this product catalog I got in the mail for me." My browser isn't Amazon's store, it's a device for reading catalogs they send me.

I think I get it. Like they'd have standing to sue if I tried to hack their website, or change the price of items or something.

Nah, once you have the bits on your device you should be free to do with them whatever you want. Amazon doesn't get to dictate how you consume what they give out for free.