That means you could choose to try three (or more) genuine implementations and explore their tradeoffs, instead of making three proposals in a document with one recommended (and the other two usually only provided for contrast).
I do think the design is important to keep around - in particular, the constraints, the communication points, schema, tacit things that might not be clear in code. I am not certain that the design should precede the implementation for features below a certain size though.
Larger efforts need milestones and collaboration and will have multiple people doing implementation, so there's more need to agree schemas, APIs etc up front there.