I see a lot more of ON being the sneaker brand for people who don't look like they exercise that much. I exercise regularly and got Hoka Clifton 10s for running and daily walking and they are hands-down the best shoes I have had for that purpose. So much so that I immediately bought a second pair so I can alternate between them each day to hopefully keep them lasting longer. I tried on loads of different brands in the running shop and the Clifton 10 wides were definitely the best for my feet, despite my initial assumption that I would prefer ON cloud runners.