Maybe a lossless re-encoding of my website JPEGs to gain 20% size is not worth the 33% longer decode, and maybe the website doesn't need very high resolution images or more than 12 bits per channel. But my personal archives can definitely use that and it's great that such files can be viewed everywhere without specialized tooling, including served on the intranet and indeed the Web.
In summary JPEG XL easily beats AVIF on the not-so-long tail of use cases and having compatible viewers everywhere is quite useful. And with JPEG XL becoming part of PDF, it will soon be common use cases too.
As for the rest of the article: there are interesting points in the benchmark section but I think it's too early in the JPEG XL adoption cycle to draw conclusions. One thing bothers me though: There is a single picture comparison (with tag line "results speak for themselves") and I find it quite misleading: it's just picking one point on the "bytes received" line that looks best for AVIF compared to JPEG XL. Try it yourself and you'll see JPEG XL shows something already at 2KB while AVIF has nothing until 8KB, and JPEG XL looks better than AVIF after 100KB.