Apple makes $200B per year from selling the iPhone alone. Plus the services they sell on it, plus deals like the one with Google, plus app store ads, plus cross-selling of other hardware ...
I have one too.
Not because I like the hardware too much. Pixel phones are much nicer, they don't wobble when you put them on a table. Not because I like the software too much. Android is much more to my liking with more freedom to customize it.
But because I have the feeling Apple takes security more seriously.
I wish there was some kind of security arena like there is LLM arena for AI. That gives hard facts about the security track record of phone manufacturers.