yes, but people will only pay up to a certain price for a sneaker if they are not collectors and only consumers. and as we now see, a shoe business is not running that well, if it mainly caters to resellers and collectors.
i can remember a few instances about 5 years ago when I was really interested in a nike shoe "drop", but didnt win in the shoe lottery to purchase the show. the result? i just stopped looking at Nikes completely.