I think they should continue pushing ACG as a standalone apparal brand. they have good designs and could compete with The North Face and Patagonia in the streetwear/outdoor market
I think they should make a range of climbing shoes to reinforce credibility on this market. Adidas has 5.10 and some pretty serious climbers (Janja Garnbret!) on their books. The competition (LaSportiva, Scarpa) is ripe for disruption.