It's bizarre to me that there isn't any KYC in advertising. Seemingly any foreign money can buy adverts for anything and redirect traffic.

For a long time, you could host your own adverts, put your own script on third party sites. I'm not sure if this is still a thing but judging from the screenshots, maybe it is. Madness.

If you want to advertise, you should have to prove you're selling what you're advertising in the market you're advertising it in. You should have to prove who you are. If you're caught doing dodgy crap, you should be held responsible.

And if you've taken billions over two decades in advertising, and you don't regularly test the adverts you host, you should be liable for the damage they create.