Sneakerbots killed it for everyone.
Priced out the demand IMO too early.
But also, people only have 2 feet.
Priced out the demand IMO too early.
But also, people only have 2 feet.
Ultimately I think artificial scarcity/limited production for products offered online is a futile and erroneous venture. The bots exist because the product is valuable. The product is valuable because it's artificially limited.
There's a niche market for certain player's sneakers. If Nike services them at a price point (e.g. $200 base) then people can keep buying from Nike and will buy the next version.
If instead some sneakerbot takes ALL the consumer surplus (buys for $200, resells for $1000) yes that is the actual demand curve but it hurts NIKE'S business and the consumer.
But in this scenario people can't because if they are worth $1000 but selling for $200 then they will instantly sell out.
why does it hurt consumers more to not be able to purchase due to the price point instead of due to being instantly sold out?
i can remember a few instances about 5 years ago when I was really interested in a nike shoe "drop", but didnt win in the shoe lottery to purchase the show. the result? i just stopped looking at Nikes completely.
Yeah, I can go and buy a pair of black Nikes in any shop today. But even though they make lots of variety, they never seem to make it in enough volume that I can buy it. I'm not interested in being a collector - I just want shoes that aren't black, white or grey.
So I shoes from companies that don't have as much weird hype around them.
There's more to athletic wear than shoes. Competition like Lululemon, Vuori, Athleta, etc. suggest to me that Nike didn't expand their business broadly enough.
- does not know who “jordan” is
- called me a boomer when I suggested to buy her nike shoes I liked for the upcoming season