How?
Wealth and power is all that society obsesses about and there's an endless list of suckers for people that appear to be wealthy or powerful. Hell, even this board is filled with rat races spamming how to climb the pyramid in companies I vomit just thinking about "oh, this is how I got promoted to L17 from L16" or bs like that.
Nobody's getting interviewed and hailed for saving the most lives in an Indian hospital or risking its life reporting in Gaza under constant Israeli bombs and shooting.
But sure there's endless content of how this or that startupper created yet another unicorn with some pointless B2B saas.
People want to hear and reflect and empathize with winners who have all, not with the "real" heroes impacting the world positively through sacrifice and pain.