As someone who does not own an F150 (or any truck), I find myself frequently wishing I had a truck, and either borrowing a friend with a truck, renting a truck, or doing some really unsafe things with my hatchback while muttering with my wife that our next car with be a truck.

If we had a truck, what % of the time would we be using it for things that can only be done with a truck? Very little, since it would also be our daily driver, but even if just 1% of the time, it's 100% worth having a truck over some sedan (or a hatchback!)