IMHO, that was the beginning of the deep troubles we are in right now, and cause of the political polarization. The brainwash was very effective, not only in the US, but also in Brazil.
At the point, everything was on the table, and everyone was "welcome" into the everlasting flame war.
https://www.technologyreview.com/2012/12/19/114510/how-obama...
This was in 2012.
These tools were used around the place. They have an influence. They don't decide who wins and what big issues are.
https://www.timesofisrael.com/facebook-acquires-israeli-app-...
2018 - Facebook tells Congress that it uses security app Onavo to analyze what people are doing in other apps
https://www.cnbc.com/2018/06/12/facebook-explains-to-congres...
Remember the Internet.org and FreeBasics movement which was used to muddy the Net Neutrality waters? Guess which startup was excited about Internet.org
> Onavo’s founders, Guy Rosen (CEO) and Roi Tiger (CTO), are on board with the plan. “We’re excited to join their team,” the two wrote, “and hope to play a critical role in reaching one of Internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share. When the transaction closes, we plan to continue running the Onavo mobile utility apps as a standalone brand. As always, we remain committed to the privacy of people who use our application and that commitment will not change.”
I'm not sure how old you are, but I remember things being pretty rabid in the 1980s.
Data promised to improve lifes, it has done so in many aspects, but also has made countless things worse.
From physical and digital products squeezing the last cent instead of improving user's experience, algorithms getting every single second of your attention, from deciding the kind of music and tv shows getting produced, to the kind of dull ever repeating style of everything really on every corner of the planet from hotels to restaurant and menus it's all a data-driven conversion to the mean in boring-and-safe or money-squeezing fashion.
Data has entered sports and transformed them from the times of money ball. Basket, soccer, football, are all much less enjoyable and creative because again, it's all about applying data.
And yes, data has entered politics at a level it could not before computing power and data collection and our understanding of human manipulation didn't reach those levels.
It has understood you only need 50%+1 of the votes and efforts to get 50%+2 are a waste and less efficient.
So politicians, especially in weaker democracies characterized by winner-takes-all mechanics, are incentivized to be divisive, not representing the majority of the citizens.
Again, you only want 50%+1 of the votes, if you trying to get a single more you're dispersing your efforts and decreasing the chances to win.
And you do that today with maths, algorithms and quick information analysis and response.
Trump’s team knew exactly where to focus their efforts for 2016. That was half of it
The other half was all the rallies and stops where he literally workshopped all of his slogans in front of an audience. That’s where “lock her up” and a dozen other creative insults and slogans were tested. Like a comedian on tour, he had to work on his material.
You can say a lot about him, but he is charismatic and none of that is data driven. He has instinct on how to hurt people. He has always been a salesman and con artist. These are creative skills
The data gave him the audience but the human angle got him those votes.
I don’t think truth aligns with either extreme. Both are approaches that have their place. But if it was an “uncreative” with no ideas that simply took the time to look and discovered that the three point shot was absurdly more efficient than basically any other shot in basketball, what does that say about all the “creative” coaching geniuses who failed to discover it in half a century? And if basketball is now “less creative” because of it, that’s an indictment of the fact that the league refuses to address the underlying issue.
I think it’s telling that no one bemoans the fact that we design our medicine using data driven methods. I’m sure it would spice up our lives if the pharma companies dropped the boring data analysis and statistical methods and just slapped some compounds together through free-flowing creative passion!
something that data can't tell you either!
This happens to some extent, particularly in the US's electoral system. But I'd argue the incentive for divisive politics is coming mostly from the fleeting nature of our communication media (plus legitimate grievances that mainstream politicians were out of touch with for a long time).
Twitter was already a politically destabilizing force even before data analysis and manipulation caught up to it. The medium itself punishes constructive interactions and ideas.
Now there may be other potential issues that would elevate the matter, if disinformation is used, or if personal information about citizens is obtained illegitimately, then they could constitute crimes in their own right. Whether the crime is aggravated by its intent to subvert the democratic institution would be a legitimate question, but without the accessory crimes, I don't think political campaigns from non citizen actors are themselves illegal, just icky.
Both of those happened. And are still happening.
This is algorithmic behaviour modification using sophisticated psychological priming that most people - including people who consider themselves educated and rational - have no defences against.
It very much was, and is, an issue of critical severity. CA and Nix specifically sold themselves as election fixers, but most people using FB would have been completely unware they were being influenced.
In the same way dynamic personalized pricing in the supermarket is different from supermarkets being able to set prices before.
Which I also think is overblown. The one thing that people can actually agree on is that dynamically setting sticker prices is bad, but nobody actually does this. There's less consensus on whether coupons (targeted or otherwise) are okay, even though they have the exact same effect (ie. $10 w/ $2 targeted coupon vs a Dynamic Price™ of $8).
But that's not the real problem here.
The problem is that it has been demonstrated how ad-tech infrastructure can be re-purposed for political propaganda, disinformation, and misinformation. All of that power is now available to the highest bidder, and the infrastructure providers, as we are now know are utterly amoral, stronger and faster than any government regulations, beholden to their shareholders and nothing else even if the world burns.
> Now there may be other potential issues that would elevate the matter, if disinformation is used...
Claim: Brainwash was very successful in Brazil. Reality: The government in power for 12 years turned out to be as corrupt as any they had previously criticized, generating a massive institutional crisis.
Social media was definitely the start of that downfall. Yeah people used to spread misinformation longer before social media was a thing. But what Facebook changed was the way how misinformation could be targeted with surgical precision.
If your "just increasing shareholder value" is found to cause damages to the public, you should be held to account for that.
But if we take a more relevant comparison: In the financial sector, banks are responsible for detecting abuse.
They’re not the only ones responsible, but they don’t get to absolve all responsibility because someone else committed a crime using the banks infrastructure.
> As a 1984 R.J. Reynolds report stated:1819
> “Younger adult smokers are the only source of replacement smokers… If younger adults turn away from smoking, the industry must decline.”
And the reason those laws existed was precisely because companies couldn’t be trusted to regulate themselves.
Computers can't replicate on their own, so they need entire corporations/societies to build them. A computer's reproductive locus of control is at the corporation/society level. Human individuals get sucked into that superorganism by evolutionary pressure and will eventually integrate (ENIAC -> desktop -> laptop -> smartphone -> wearables -> neural interface). Today it merely influences what you see on the phone, eventually it will be behavior-changing signals from the datacenter delivered straight into the brain. A similar thing happened in our evolutionary past when individual cells combined to form multicellular organisms.
In the long run, this cannot be fought because it's the physical tendency of matter to gather and form more complex things. There is however a second path with equally strong evolutionary precedent, which is for the human individual to integrate vertically by taking the computer in as an endosymbiont, thereby preserving the human's individual sovereignty / bodily integrity. We can pull down the computer's reproductive locus of control to the individual level, instead of being pulled up by it to become part of a larger organism at the corporation/society level. In practice, this requires miniaturizing fab tech so that each person can manufacture a custom computer from raw materials using a fridge-sized chip fab + 3D printer home appliance. We will obviously not get there immediately, but the will exists, and attempts to diffuse fab tech are already underway (such as https://fab2.com/, which started as a DIY attempt to manufacture chips at home https://sam.zeloof.xyz/category/semiconductor/).
It's worth noting that any evolutionary path may fail, especially the horizontally integrating kind because it must solve the very hard problem of constituent individuals becoming less likely to reproduce as a result of the environment changing in the emerging superorganism's favor. Some people think they can sidestep this problem by automating humans out of the computer production loop entirely, which removes integration pressure and creates a new digital species. Best of luck to Elon and various other mostly Chinese companies making the attempt. But that's an extremely risky bet, and it's basically giving up on yourself/humanity. We ought to attempt all available paths at once instead of putting too much faith in any single one. And that includes preserving pockets of pre-digital civilization where life happens without much technology at all, rather than dragging everybody along.
You have been brainwashed. Or was it Russia as well?
Everything started much longer ago. You can't go along in life just assuming everything will converge to some whig paradise.