Same trend here in NZ. People buying utes/trucks just because they want, not because they need. They're not as big as the American F150s etc, more a Toyota Hilux or Ford Ranger.

And they're often driven by reckless road ragers, often modified with uncertified suspension, bush lights turned on at night blinding oncoming traffic, and wheels extending past the fender flares. These vehicles are often financed to the hilt, so spending money on certifying the modifications is out of the picture, so a lot of these are not legal to drive on the roads.