Lots of people haul things. The US is huge compared to what most people expect. Big trucks can be a necessity depending on what you do for a living/your way of life.
In fact, as carmakers have started pivoting more towards selling them to affluent suburban households, the usable cargo volume has decreased over time despite increasing size.
Not with pick-up trucks they don't:
> Nearly 90 percent of truck buyers said they never use their truck for business towing, as a mobile office, or as a work site. Yet nearly 40 percent said they drive their truck strictly for pleasure at least once a week.
* https://www.carscoops.com/2025/11/capability-by-numbers-what...
* https://www.powernationtv.com/post/most-pickup-truck-owners-...
And these are self-reported numbers: what people say about their own behaviour(s).
> Big trucks can be a necessity depending on what you do for a living/your way of life.
For something like ~90% of pick-up owners that is grocery shopping and errands. As one headline put it, most folks don't need a pick-up truck but rather a cowboy costume:
> But, as it turns out, a significant portion of truck owners never use their trucks for these capabilities. According to Edwards’ data, 75 percent of truck owners use their truck for towing one time a year or less (meaning, never). Nearly 70 percent of truck owners go off-road one time a year or less. And a full 35 percent of truck owners use their truck for hauling—putting something in the bed, its ostensible raison d’être—once a year or less.
* https://www.thedrive.com/news/26907/you-dont-need-a-full-siz...
People would do better to buy a more fuel efficient vehicle, and use the money saved to rent a truck (or van) the few times a year they need those specific capabilities. They'd probably save money, and we'd probably have fewer dead people and children as well:
* https://carbuzz.com/news/the-abrams-m1-tank-has-better-visib...
Americans just buy much bigger vehicles than necessary.
You might have missed this part. My round bales are 1000kg, and the field gets wet. How do I move the goats? How do I pull someone out of that ditch where the sign says 15mph but every winter they slide through my fence?
Though yes obviously if you have an actual working farm, in any capacity, you need a truck that can tow trailers with decent weight on them.
I have noticed truck ownership patterns vary with region, which may be why some people bristle at the notion that vanity-driven truck ownership is common. It's extremely common in the Midwest, city suburbs are full of people who bought an expensive truck either because that's the purchase that'll get them positive attention from their peers at work or in their friend group (and because other options for show-off cars might get them ribbing instead of kudos) or for aspirations they'll never fulfill ("yeah, I'll totally tow a boat to the lake every weekend! Maybe I'll even buy a fifth-wheel camper!" then they end up doing it like twice a year and never buy the camper). It's less common in (at least large parts of) the Northeast. The "I have a nice car people may comment positively on or otherwise approve of" purchases here swing more Volvo and Audi and such, even out in what the locals consider the "country" (it's... not, LOL).
[1] Where are the goats being hauled? Just on your property, between fields? To somewhere farther away? On roads? How far on roads? Truck still might be the wrong tool, or at least not better.
Yes people on farms need big vehicles. We're not talking about them.
In almost no situation are pickup trucks, SUVs, or even a crossover the correct kinds of vehicle.
This is on top of trucks prioritizing 4 door models and taking bites out of the truck bed
And they're often driven by reckless road ragers, often modified with uncertified suspension, bush lights turned on at night blinding oncoming traffic, and wheels extending past the fender flares. These vehicles are often financed to the hilt, so spending money on certifying the modifications is out of the picture, so a lot of these are not legal to drive on the roads.
I am somewhat familiar with a Ute since I've seen Subaru Bajas before. Not old enough to see Subaru Brats around or El Caminos.
It does seem like those people are emulating Americans though a lot of those mods are passable without certification, and it's up to a cop to pull over people using bush lights (they probably won't).
> "a lot of those mods are passable without certification" Not true. Besides the bush lights, any changes in suspension and wheel size require a certification, with a LVVTA cert plate attached to the vehicle.
There is definitely a case of double standards with police enforcement. 'Boy racers' with modified coupes and sedans - typically lowered, with larger wheels - get way police scrutiny compared to utes with obviously illegal modifications like colored lights, and wheels jutting out past the fenders.
Isn't that just a Toyota Tacoma?
Sell sheet for the Tacoma vs the Hilux on Wikipedia states that there's an increased focus on ride quality over the Hilux, which was developed for the US market.
I have a small trailer, rent a bigger one or van when needed.
I was pointing out the logical destination of this.
At least 50% don’t need a truck. There is maybe a 30% that do use their trucks to actually tow and haul on a regular basis.
Imagine replacing 50% of pick up trucks with fuel efficient or EV vehicules.
People are welcome to do with there money things that simply make them happy. That is a good and proper use of money.
This would be a very boring life indeed if people were only allowed to own things that others decided they need.
It’s wild you don’t realize it.
If we had a truck, what % of the time would we be using it for things that can only be done with a truck? Very little, since it would also be our daily driver, but even if just 1% of the time, it's 100% worth having a truck over some sedan (or a hatchback!)
The bed is only 5 feet long but I'm thinking of taking out part of the back seat for even more room .
I also used 4x4 in 4H mode more than I thought on bad roads even though I didn't go truly off-road that much so no need for 4L. I did take advantage of the higher wheel clearance and the more rugged suspension and the 8-speed manual shifting is useful going down mountain roads.