Google's ad-serving is dumb as a rock. It seems to be based just on things it thinks you may be interested in, even when it should be 100% obvious that they are not things you are going to buy.

They should let people have more control over what ads they do and don't see.

If Google served me ads on stuff I was interested in (I'd be happy to tell them) rather than women's clothing, they I might buy it. I'm a guy - show me as many skimpily dressed women as you like, but I have no need for women's clothes! Try it once or a hundred times it you must, but maybe after the millionth non-purchase you'd think they might figure it out and use that screen real-estate to serve an ad for something that my purchase history or what they know about me indicates I might have some interest in!

Dumb as a rock.