It's been some years but when visiting Quebec there seemed to be a noticable push to have Quebec align with the EU. I remember the Quebec and EU flags hanging on buildings, etc.
I've never seen this out west before (I'm in Alberta), so my guess would be that it's related to the sovereignty movement [0] rather than some broader grassroots movement to join the EU. But I could be wrong here.
I don't think it has to do with the sovereignist movement but I could be wrong too. It could be related to some relations between Quebec and the EU, especially francophone countrys?