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Comment by namanyayg | Hacker News Reader

You need to set up a methodical go-to-market process.

You can automate some of it, but it's good to start manually and learn the ropes first.

You need to understand who your ideal customer is and what channels are they on.

Linkedin is a common one for b2b sales.

If you make 200 connections on linkedin every week and send them a message, some % of that will convert to meetings and sales (the exact % depends on your audience, message, and how urgent the pain you're solving is)

It is extremely hard at start, especially for engineer types (like myself)

Fortunately, it's a skill like any other that can be learned.

Read this article for more info https://x.com/namanyayg/status/2097783972302557668?s=46

View on HN

> If you make 200 connections on linkedin every week and send them a message, some % of that will convert to meetings and sales (the exact % depends on your audience, message, and how urgent the pain you're solving is)

Doesn't work. Everyone is doing this, your target is getting dozens of messages per day, or 100s if their profile shows them to be a potential decision-maker for purchases.

Maybe, n some rare case, someone in some business hits a pain point that day, and decides there and then that they need a replacement product, and your message gets to them within the next few days, then sure.

But, unlikely.

As someone who gets a ton of these inbounds every day, I report every single one of them as spam.

Agreed. And nowadays any sales or promotion posts thst look llm generated are flagged as AI slop

Appreciate the post.

Want to clarify that lazy and ai spamming on LinkedIn is lame, especially for non-tech sales people selling technology.

Also, b2b sales can be foreign to most people - when i've done b2b sales on linkedin it's mostly about just building a relationship. The 5% of the market that is ready to buy will always self identify if they are looking for help.

I'm saying this as someone who has ba background in technology and helping companies purchase software.

There are better ways to use LinkedIn to earn interest and attention of those small percentages that move forward.

Knowing your stuff and how to apply it and not confusing talking for doing is critical.

Influencers who sell courses on topcs they are new to themselves might think introducing people to topics is a cashflow stream, but most will move on and it will be a leaky bucket.

Please don’t send me messages on LinkedIn. The spam is unbearable.

I teach AI and have around 18k Instagram followers and about 9k on LinkedIn. Do I need to connect with Instagram influencers for a collab? Is it a good way?, just curious. Btw linkedin cold message gives conversion?

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