Probably not everyone's thing, but nice layout and color choice! I like the way how it slightly overlaps the surrounding text, but doesn't make it unreadable.
Yeah - was the brony/furry mascot original to the service or added by OP?
Its the OP's profile picture, edited with a Red Hat fedora.
Specifically, this looks like a drawing of the character Fluttershy. If it is an OC mascot, that would be weird because it looks just like her.