> ACR uses audio fingerprinting technology using the TV’s internal audio processor (not a speaker) to identify content and does not collect screenshots, screen recordings, video recordings, voice recordings, or other audio recordings from the TV.
So they are claiming that ACR is done entirely through audio processing, and no visual data from the screen itself is used? That...doesn't seem plausible.
This paper from 2024 investigated both Samsung and LG and found that they both capture screen images for ACR, and send the resulting hash (not the raw content) back to the manufacturer for identification.
https://arxiv.org/html/2409.06203v1
We're going to have to get saavy in pulling apart the distinction between "I look at everything and then send a nice summary back to my manufacturer" and "I send everything back to my manufacturer". As AI gets cheaper and more efficient, it'll be baked into everything, and will distill signal at the edge and send the good bits back to central command. I fear the legalese in the ToS will obscure this new way of "not collecting" user information.