They did. Most other languages, the vast majority of which are also memory safe languages, go out of their way to do the opposite, and give meaning even to erroneous programs. Some things slip through the cracks, and generally language designers and implementers work hard to get rid of UB.
C/C++ is the only ecosystem that has fully embraced UB as a way of life. They are the only compilers that make full use of "UB is bad and cannot ever happen" as a core tenet in how optimizations are designed. Rust UB is at least a little different. Rust UB can only be the result of unsafe code and is meant to be limited in blast radius, and is absolutely not meant as a loophole for compilers to just do whatever to make the code faster.
C/C++ have a surprisingly large set of UB, too. Thankfully, the rest of the software world is rising up and the committees are starting to make things like gasp signed arithmetic overflow into defined behavior.
But don't hold your breath.