I don't care much for AI myself, or smart phones either, for that matter. I would be content if NS remained a mystery for another 100 years - or forever. But goodness, does the "scientific community" need to take a deep breath and count down from 10.
My point is: why shouldn't they want a marketing win from this. What obligation does a non-academic institution have to follow the traditions of academia? Its result doesn't belong to academia. And if academia wants to subject OpenAI to their own internal processes and give them marching orders, it just isn't going to work and maybe - who knows - it'll even further erode their own legitimacy. Does anyone actually believe that NS would have been resolved in the 2020's if we lived in a parallel world where LLM's were never invented? Would Buckmaster have gotten as far as he did without LLM's doing a lot of the work for him? We can complain about AI companies contributing to mathematics, but are we complaining about Terence Tao using AI in his research? When Tao publishes something are we all going to go to war against him because maybe other mathematicians' prompts went into training the AI that Tao used?