Google have such a (justified) bad reputation that whatever they do, people assume it’s entishification. I don’t believed it is on that matter.
Your description is vague enough to encompass every system that I’m aware of, from feudalism, through to mercantilism, communism, and capitalism. It may best fit communism and feudalism, both of which are most notable for fostering negative-value-added firms.
Now, all Google search results appear to go back to Google.
2. It is non-bypassable tracking of every single click.
3. It does not allow you to inspect the URL to see where it goes to before visiting.
4. It breaks the feedback signal of extensions which redirect sites. E.g. Fandom wikis are shit so I have them redirected to equivalent much better wikis like. But now any such redirection has to be done post-click tracking meaning Google still believes I want to see the Fandom site.
5. It breaks extensions which hide certain shit search results based on URL.
Also, though more niche, it would make archived search result pages (e.g. on the Wayback Machine) less useful.
I don't, but thanks for confidently assuming.
This could be, for example, step one in the return of AMP, but with a new twist. Where google conveniently returns the content of your website, without directly sending the user to your website. With whatever changes it chooses to make.
Users still have your articles full url in their browser when they read it.
Well, I hope ultimately this will lead to even more user loss for them. Fortunately, I myself don't have to suffer due to it, because I degooglified my life.
Google being the cesspool it is, can serve whichever (ad laden) domain that fits their own interests the best.
This is yet another move to remove power from the users.