That seems in the interest of the savvy media teams, but surely Google would be better off having a market that encourages all healthy competition?
Or would they benefit by seeming like a fantastic place to wine, dine, splurge on things you can spend money on, and also make a few wagers on fun betting games while you are at it ?
The advertising market is a place that used to be dominated by the big advertisers meeting with the big networks (upfronts), but now is dominated by large platforms that only marginally care about the biggest users because the tail is so long