If it's small claims court the company has to pay a lawyer hourly to attend as their representative, while you just have to show up and pay the small court fee.
If it's big claims court, well, you always have the option to represent yourself, and then you'll probably lose, but at least you won't have spent much money.
https://www.huffpost.com/entry/why-google-bothered-to-ap_b_2...
If I were the author if that article I would rest easy knowing that Google blew 5 figures on lawyers to recover $800 and enhance my journalism.
Google is fine attracting bots when it makes money for itself, but it can clearly detect that bot traffic when it has to pay out. There is likely huge amounts of money in total that Google has collected money from in ad buys but that they could also detect as bots. I would think class action lawyers would be all over this given the total amount of money involved.
Edit:
AI can be a great help here, ask it:
- How to prepare your case for your country.
- Where to file and how much it going to cost.
- Help you find weaknesses in your case and what you can do to fix those.
- Rewrite your text in proper legalese (I do recommend to prepare the your arguments yourself to avoid over generalization from an LLM).
Of course you need to verify because of hallucinations but showing up is half the battle here. Big (tech) corps + internal bureaucracy makes it quite expensive for fight these cases. Especially if there are many different countries.
That leaves Google with very few chances to fuck up before they're financially wiped out, and this is a ruling you can have issued in a small claims court.
Otherwise, I'm not sure why just being able to imagine a knock out David vs. Goliath win against Google has any value whatsoever as a viable legal strategy.
If you really want to know, you need to consult a lawyer, not ask here.
You read my wording wrong - you wouldn't force the judge, the judge forces Google.
EDIT: Ah, missed the follow up link at the end. No, he did not get any money.
Google appealed to a superior court (sending their lawyers this time) and the award was modified to $0.
So he didn't actually win, the online meme that "small claims are the one weird trick to beat the mega corps" doesn't usually hold up to scrutiny. I doubt throwing ChatGPT into the mix would have helped against their in-house counsel.
https://www.huffpost.com/entry/why-google-bothered-to-ap_b_2...
Governing Law; Venue.
All claims arising out of or relating to the AdSense
Terms or the Services will be governed by California
law, excluding California's conflict of laws rules,
and will be litigated exclusively in the federal or
state courts of Santa Clara County, California, USA,
and you and Google consent to personal jurisdiction
in those courts.
Okay, I do indeed live in Santa Clara County, California, so if I ever get in a situation where I might want to sue Google Ads, I might as well try and see how local courts work, especially if the claim is small enough for the small claims court. For those who do not live here, it might be a prohibitive requirement.Better ways to spend your money, like funding competitors.